Empower content marketing with social listening

In the Marketing environment, it is often said that content is king. Teams in these areas tend to focus on content in their strategies, but there comes a point However, there comes a point when it becomes necessary to incorporate other tactics to achieve objectives more effectively. This is where social listening comes in, improving content marketing strategies and bringing businesses much closer to users.

It is important to remember that it is not enough to create just any type of content. Not everything works. It is important to ensure that it is relevant, attractive and useful to the target audience.

So, with this in mind, in what ways can social listening help with content marketing strategy?

5 beneficial steps of social listening in content marketing

  1. Listen to your brand and your customers. The data speaks for itself and can tell you what kind of things they are saying about you, whether it is positive or negative and in what context it is being said. Find out what kind of people are referencing your business, because, if they are influencers, they could be key (for better or worse). This point is also vital to know the level of success your posts are having: is there a lot of interaction, are your photos being shared a lot? You will be able to know what works best for you.
  2. Monitor your competition. Observe your competitors’ movements. Identify your strengths and weaknesses with respect to your audience. The fact that they are doing things wrong is an advantage for you, as you can intervene with quality content or solutions that customers need. In addition, the keywords that are generated around the conversations that your audience has are very useful to know which topics are the most impactful. Spot market trends!
  3. Make a compilation of ideas. Get inspired! The content that your brand or company generates is one of the most valuable assets in a business. It is important that you are able to collect all the knowledge that is generated and transform it into practical knowledge. Get rid of the noise and use the information to stand out, to address topics that no one else is covering and are relevant, solve users’ doubts or problems, etc.
  4. Develops the content strategy. Once you have the statistics analyzed, it’s time to convert that information into valuable content. At this point, you will have been able to see how many people are talking about you, what topics they are most interested in or concerned about, as well as how the competition is performing. Well, at this point you can elaborate types of consumer profiles, get ideas of impact themes or campaigns much more focused on products or services that you know are in high demand. Also, if you have a user with a large volume of followers, it’s time to involve them in your strategy to increase reach and brand recognition. recognition of your brand. . It is pertinent to remember that we must adjust to what we can offer, we do not want to die of success. Be consistent and transparent with your resources and with what you offer.
  5. Go for it, test, learn and keep improving. It is important to see what works, how the metrics behave and try to meet the needs of the target audience. You can measure the results of your efforts once you have completed a campaign or launched a service. Locate the profiles or brands that may be perfect to collaborate with you and try these new initiatives. By testing you will know what the impact of your different strategies is.


Actually, there is no magic formula to “succeed” with content, but there are tools (such as social listening tools) that help us to see indicators of what is best for our brand in a very clear way.

Strategies with social listening become stronger and more powerful because they are backed by data rather than assumptions. It is the best option to implement the content plan.

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