Digitization of the company in Spain: data and examples

How is digitalization progressing in Spain? We are evolving. Studies reveal that, currently, only 15% of Spanish companies have implemented a digitalization plan and only 62% have a holistic plan for the entire company.

On the other hand, there is another problem…. Many leaders see change as something temporary: they do not believe or understand that technological adaptation is something continuous over time. A company that goes digital does not just go digital, but must constantly update its systems, train its employees in the new tools and create a digital environment that is both secure and connected.

A company that understands and implements a culture of development and evolution with the help of technology will be able to adapt to any unpredictable and adverse situation (be it the current pandemic, a cyber-attack or a power outage).

It is important to note that the “new normal” for companies involves not only existing, but also participating in the digital environment.

The digital transformation of SMEs is a key factor

We see that many SMEs are not concerned about digitalization even though they are aware of how important new technologies are for business development. This perception has to change! Nearly 75% have stated that they need external support in the digitization of their company, but very few have actually asked for help.

It is not only that small and medium-sized companies must take part in the digitization of their format in order to become more competent, but also that they can do so economically. By this we mean that it is indeed profitable for them to contract this type of service (if it is properly implemented and the degree of adaptation is regulated over time).

An SME can be innovative and disruptive if it invests in valuable resources and enhances human capabilities!

4 key facts for the digitization of your business

We will summarize in 4 key facts what you need to take into account in Spain to adapt easily and efficiently to change:

  1. Digital training of internal talent is essential to get the most out of the tools.
  2. To carry out the business transformation, it is necessary to hire external talent or companies specialized in the integration of these services. This way you will have someone who knows how to guide you to flow properly.
  3. It is vital to to pay attention to cybersecurity and other technological and other technological risks. Having a minimum knowledge of good network habits and threat detection helps a lot to reduce the negative impact that can be generated.
  4. In short, you have to rely on technology and invest in transformation strategies. The economic benefits of digitization are very real. Employees become more productive and their operational efficiency also increases by around 39%; by improving customer service, customer retention levels increase by around 33%.

Examples of traditional businesses going digital

And no matter what kind of industry you come from, reforming your organizational structure will always bring new opportunities, reforming your organizational structure will always bring you new opportunities. . With good advice, anything is possible. Let’s look at 5 examples of businesses that are reinventing themselves:

  • Rural environment: the programs focus on controlled implantation. Efforts are being focused on improving infrastructure (broadband growth) and worker training. They do not want to increase the digital divide in their sector and do not want to be left behind in terms of innovation.
  • Gyms: the development of applications and solutions for online classes that offer remote training and exercise services is booming. Training centers are taking advantage of this time to develop their sector. They are managing to generate an equally complete physical experience for users.
  • Food: the adaptation of online distribution by the food industry is noteworthy. Many businesses, which are now closed due to restrictions, have opened new channels for ordering and customer service, so that food arrives quickly and in good condition. In addition, with data analysis platforms, they help this group to improve the quality of their products, provide variety and even rethink their packaging chain.
  • Retail: physical stores and businesses have also joined this process of change. They have taken advantage of online channels to sell and, in the process, are learning to observe and act on the trends and demands of their audience. They are learning new ways to engage with customers, manage shipments and apply marketing.
  • Schools: blended learning and videoconferencing models are now commonplace. Education has taken a 180-degree turn and, nowadays, there is no school that does not have a virtual campus or teaches telematic classes. They have moved from theory to practice in technological terms. Teachers are also learning and improving their skills. On the other hand, students who receive online training (and with the help of educational programs) can learn at an early age to enhance their technological skills.

In short, we see that many conservative environments are getting their act together. If they are already doing it, what’s stopping you from doing it?

Regardless of the size of your business, we know that going digital is a challenge. But remember, in the long run, only those that adapt will be able to continue to function.

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