7 fatal mistakes in digital business transformation

We all know that, in the last year, digitalization processes have accelerated greatly, mainly as a matter of necessity. Digital transformation has been a key element for those businesses that did not want to disappear, but there is no denying that integrating it is a challenge. Digital transformation is not without its flaws!

Going digital has gone from being a powerful weapon with which to distinguish oneself from the competition to something practically essential. But what often goes unsaid is that it goes beyond just implementing technology. The approach must align strategy, business model and organizational culture. It is with these three factors that we will be able to perceive a real evolution in business.

That is why, in today’s article, we will focus on the most common mistakes that companies tend to make when implementing their “digital plan”. digital plan “.

What does digital transformation include?

Before exposing the most typical misconceptions, let’s look at the exact definition of digital transformation and what it includes:

Digital transformation is a process of modifying or creating new business activities with the help of digital technologies. Generally, it covers customer experience and company culture.

Normally, it comprises:

  • Process automation.
  • Implementation of new technologies.
  • Increased efficiency and cost reduction.
  • Improved user experience.
  • Change in the company’s culture.
86% of companies worldwide are implementing digitalization practices in their business models.84% of companies fail in their digital transformation plans.80% of the failures are associated with the lack of knowledge of the people leading the change.

Common mistakes in the digital transformation process

  1. Failure to establish an overall strategy. See The digital transformation of a company should not be a stand-alone strategy. It must always be aligned with the company’s objectives. In addition, it is important to analyze the current situation of the business and assess what changes are needed before embarking on the integration of any process automation technology.
  2. Focus on the short term. Transformation must be understood as a gradual and long-term process. Setting early goals will only lead to frustration and many of the things we had planned will not work out and will not be accomplished. We must be patient and apply the solutions little by little, so that the process of change occurs naturally.
  3. Putting safety at risk. Lack of time or money cannot put the security of our data and systems at risk. Do not neglect basic control and protection measures. . Cybersecurity is an essential part of digital transformation, so it must also be present in the process.
  4. Failure to train the different departments and employees. All areas of the company must be involved, as it is a change in the business model. Absolutely all employees must be trained in the tools and solutions, as well as in the new work methodologies. If you don’t teach teams how to deal with the technology that will help them perform x task, chances are they won’t use it or they will get overwhelmed. This is clearly not efficient, so only by training them will it be possible to achieve a return on investment.
  5. Not thinking about the customer. Another serious mistake is not putting the customer at the center of the strategy. The latter will be directly affected by the new processes and here the important thing is to improve their needs. Always be on his side to see if the communication we are going to have with him from now on is fluid, comfortable and intuitive for him. You can also do satisfaction surveys to see if they have any problems, don’t understand something or are happy. You have to adapt to the market, but also to the customer.
  6. Imitate the competition. It is important to spy on the competition, but to a certain extent. Every business is unique, so it is a failure to copy the digitization that our competitors have carried out. It’s fine to get ideas, but it should never be measured that way. Your way of working and offering your products and services will require a series of solutions that in many cases do not resemble your direct competitors. Always look at your needs, what can be improved before implementing the technology that others have.
  7. Not having the help of a professional. Making the change without the help of an expert can be very expensive. It’s normal to feel lost, but the solution is as simple as the support of a professional who analyzes the to analyze the state of digital maturity of the business. In addition, he will accompany the company in its next steps so that the integration of technology and people learning is developed so that, from its inception, it is effective.

Conclusion

These are some of the mistakes that are often made, but, if done well, the positive impact that digital transformation generates in companies is undeniable. Any change for the better involves doubts, risks and challenges, but the results end up compensating for them. Moreover, in a digital and globalized world, those who do not evolve are doomed.

“Whatever you do, do it well. Do it so well that when people see you do it, they’ll want to come back and see you do it again.”

Walt DisneY

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